{"id":227,"date":"2022-03-13T11:11:32","date_gmt":"2022-03-13T11:11:32","guid":{"rendered":"https:\/\/mansirana.com\/?p=227"},"modified":"2023-03-22T12:37:54","modified_gmt":"2023-03-22T12:37:54","slug":"tips-to-create-website-structure-that-boosts-search-rankings","status":"publish","type":"post","link":"https:\/\/ezrankings.org.in\/mansirana\/tips-to-create-website-structure-that-boosts-search-rankings\/","title":{"rendered":"Learn To Create Website Structure That Boosts Search Rankings"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A website structure plays a crucial role in the search rankings or visibility of any website as it\u2019s an important parameter for SEO. With a website structure, you tell the search engine bots how to crawl or the order in which they should access the website. An organized website with amazing UI\/UX, not only allows visitors to spend more time on your website but also makes it easy for the search engine or Google to process information or to index it.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This blog will focus on how you should create a website structure that makes your website rank higher on the search engines. You\u2019ll learn extensively about website structures and how can you better yours for higher rankings and optimize it for SEO.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69fe257c047bc\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69fe257c047bc\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ezrankings.org.in\/mansirana\/tips-to-create-website-structure-that-boosts-search-rankings\/#The_Basics_Of_SEO_Search_Engine_Bots_And_Website_Design\" title=\"The Basics Of SEO, Search Engine Bots, And Website Design\u00a0\">The Basics Of SEO, Search Engine Bots, And Website Design\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ezrankings.org.in\/mansirana\/tips-to-create-website-structure-that-boosts-search-rankings\/#Why_Is_Website_Structure_Of_Great_Importance\" title=\"Why Is Website Structure Of Great Importance?\u00a0\">Why Is Website Structure Of Great Importance?\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ezrankings.org.in\/mansirana\/tips-to-create-website-structure-that-boosts-search-rankings\/#User_Experience\" title=\"User Experience\u00a0\">User Experience\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ezrankings.org.in\/mansirana\/tips-to-create-website-structure-that-boosts-search-rankings\/#SEOSearch_Engine_Optimization\" title=\"SEO(Search Engine Optimization)\">SEO(Search Engine Optimization)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ezrankings.org.in\/mansirana\/tips-to-create-website-structure-that-boosts-search-rankings\/#Topic_Distinguishing\" title=\"Topic Distinguishing\u00a0\">Topic Distinguishing\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ezrankings.org.in\/mansirana\/tips-to-create-website-structure-that-boosts-search-rankings\/#The_Different_Types_Of_Website_Structures_And_Which_One_Is_Suitable_For_You\" title=\"The Different Types Of Website Structures And Which One Is Suitable For You?\u00a0\">The Different Types Of Website Structures And Which One Is Suitable For You?\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ezrankings.org.in\/mansirana\/tips-to-create-website-structure-that-boosts-search-rankings\/#Hierarchical\" title=\"Hierarchical\u00a0\">Hierarchical\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ezrankings.org.in\/mansirana\/tips-to-create-website-structure-that-boosts-search-rankings\/#Sequential\" title=\"Sequential\u00a0\">Sequential\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ezrankings.org.in\/mansirana\/tips-to-create-website-structure-that-boosts-search-rankings\/#Database\" title=\"Database\u00a0\">Database\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ezrankings.org.in\/mansirana\/tips-to-create-website-structure-that-boosts-search-rankings\/#Matrix\" title=\"Matrix\u00a0\">Matrix\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ezrankings.org.in\/mansirana\/tips-to-create-website-structure-that-boosts-search-rankings\/#Tips_For_Designing_And_Developing_Your_Website_Structure_For_SEO\" title=\"Tips For Designing And Developing Your Website Structure For SEO\u00a0\">Tips For Designing And Developing Your Website Structure For SEO\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/ezrankings.org.in\/mansirana\/tips-to-create-website-structure-that-boosts-search-rankings\/#1_The_Site_Must_Be_For_The_People_Not_Bots\" title=\"1. The Site Must Be For The People Not Bots\u00a0\">1. The Site Must Be For The People Not Bots\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/ezrankings.org.in\/mansirana\/tips-to-create-website-structure-that-boosts-search-rankings\/#2_Make_Navigation_Quick_And_Easy\" title=\"2. Make Navigation Quick And Easy\u00a0\">2. Make Navigation Quick And Easy\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/ezrankings.org.in\/mansirana\/tips-to-create-website-structure-that-boosts-search-rankings\/#3_Utilize_Heading_Tags\" title=\"3. Utilize Heading Tags\u00a0\">3. Utilize Heading Tags\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/ezrankings.org.in\/mansirana\/tips-to-create-website-structure-that-boosts-search-rankings\/#4_Limit_The_Links\" title=\"4. Limit The Links\u00a0\">4. Limit The Links\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/ezrankings.org.in\/mansirana\/tips-to-create-website-structure-that-boosts-search-rankings\/#5_Stay_Updated_With_Keyword_Research\" title=\"5. Stay Updated With Keyword Research\u00a0\">5. Stay Updated With Keyword Research\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/ezrankings.org.in\/mansirana\/tips-to-create-website-structure-that-boosts-search-rankings\/#6_Display_Breadcrumbs\" title=\"6. Display Breadcrumbs\u00a0\u00a0\">6. Display Breadcrumbs\u00a0\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/ezrankings.org.in\/mansirana\/tips-to-create-website-structure-that-boosts-search-rankings\/#7_Schema_Markup\" title=\"7. Schema Markup\u00a0\">7. Schema Markup\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/ezrankings.org.in\/mansirana\/tips-to-create-website-structure-that-boosts-search-rankings\/#How_To_Get_Going_With_Website_Structure\" title=\"How To Get Going With Website Structure?\u00a0\">How To Get Going With Website Structure?\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/ezrankings.org.in\/mansirana\/tips-to-create-website-structure-that-boosts-search-rankings\/#1_Start_With_Market_Research\" title=\"1. Start With Market Research\">1. Start With Market Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/ezrankings.org.in\/mansirana\/tips-to-create-website-structure-that-boosts-search-rankings\/#2_Study_Your_Target_Audience\" title=\"2. Study Your Target Audience\u00a0\">2. Study Your Target Audience\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/ezrankings.org.in\/mansirana\/tips-to-create-website-structure-that-boosts-search-rankings\/#3_Select_A_Website_Structure\" title=\"3. Select A Website Structure\u00a0\">3. Select A Website Structure\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/ezrankings.org.in\/mansirana\/tips-to-create-website-structure-that-boosts-search-rankings\/#4_Select_On_A_URL_Structure\" title=\"4. Select On A URL Structure\u00a0\">4. Select On A URL Structure\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/ezrankings.org.in\/mansirana\/tips-to-create-website-structure-that-boosts-search-rankings\/#5_Come_Up_With_An_Internal_Linking_Strategy\" title=\"5. Come Up With An Internal Linking Strategy\u00a0\">5. Come Up With An Internal Linking Strategy\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/ezrankings.org.in\/mansirana\/tips-to-create-website-structure-that-boosts-search-rankings\/#6_Sitemap_File_Creation\" title=\"6. Sitemap File Creation\">6. Sitemap File Creation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/ezrankings.org.in\/mansirana\/tips-to-create-website-structure-that-boosts-search-rankings\/#7_Conduct_Regular_Testing\" title=\"7. Conduct Regular Testing\u00a0\">7. Conduct Regular Testing\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/ezrankings.org.in\/mansirana\/tips-to-create-website-structure-that-boosts-search-rankings\/#Conclusion\" title=\"Conclusion\u00a0\">Conclusion\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"font-size: 25px; text-align: justify;\"><span class=\"ez-toc-section\" id=\"The_Basics_Of_SEO_Search_Engine_Bots_And_Website_Design\"><\/span><span style=\"font-weight: 400;\">The Basics Of SEO, Search Engine Bots, And Website Design\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_228\" aria-describedby=\"caption-attachment-228\" style=\"width: 737px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-228 \" src=\"https:\/\/mansirana.com\/wp-content\/uploads\/2022\/03\/unnamed.png\" alt=\"Basics Of SEO, Search Engine Bots, And Website Design\" width=\"737\" height=\"494\" srcset=\"https:\/\/ezrankings.org.in\/mansirana\/wp-content\/uploads\/2022\/03\/unnamed.png 740w, https:\/\/ezrankings.org.in\/mansirana\/wp-content\/uploads\/2022\/03\/unnamed-300x201.png 300w, https:\/\/ezrankings.org.in\/mansirana\/wp-content\/uploads\/2022\/03\/unnamed-402x269.png 402w, https:\/\/ezrankings.org.in\/mansirana\/wp-content\/uploads\/2022\/03\/unnamed-619x415.png 619w\" sizes=\"(max-width: 737px) 100vw, 737px\" \/><figcaption id=\"caption-attachment-228\" class=\"wp-caption-text\">Photo by <a href=\"https:\/\/www.pexels.com\/@designecologist?utm_content=attributionCopyText&amp;utm_medium=referral&amp;utm_source=pexels\">Designecologist<\/a> from <a href=\"https:\/\/www.pexels.com\/photo\/silver-imac-displaying-collage-photos-1779487\/?utm_content=attributionCopyText&amp;utm_medium=referral&amp;utm_source=pexels\">Pexels<\/a>: A screen displaying design ideas<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">SEO stands for Search Engine Optimization and it involves many tactics that allow businesses to market themselves organically on the internet. Through SEO, businesses become more visible in search results and reach higher rankings and more website traffic. Certain SEO tactics are writing user-relevant content, a well-structured and built website, Off-Page SEO, Technical SEO, and more.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Whenever a search engine like Yahoo, Google, Bing, encounters any query, they start crawling pages that are available on the web. For the crawling process, the search engines have, what is known as, bots, crawlers, or spiders, and for crawling purposes, they go from links to links or pages to pages to look for relevant answers.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Once the pages are crawled, for storing purposes, Google indexes those pages and stores them so that they can be displayed later. Then, the search engines present the indexed pages in a rank-wise manner based on what it thinks answers the user query well. All this from crawling to indexing to ranking happens in a span of a few seconds.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A search engine doesn\u2019t always crawl. As the search engine is getting fed with more data or user searches, the search engines are becoming smarter. It stores the information of pages through indexing and when the time comes, it presents relevant pages as answers to search queries.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Again, it\u2019s not just the website that gets crawled and indexed and it gets ranked. Several factors assign a website its rankings for a specific keyword or search. The better the SEO of a website, the more are its chances of ranking higher on search engines.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Website design is a combination of how the pages on a website are presented, the way they\u2019re designed, and how the information gets displayed to a user. Hence, website design is a crucial factor in the SEO of a website and can affect traffic, conversions, and leads.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A poorly designed website will more likely get less traffic. If it does get traffic, the bounce rate will be high. The bounce rate defines the percentage of individuals who leave a website without interacting with it. Since more individuals leave than interact with the content or the information of the website, the leads, and sales are affected due to this. A website experiences fewer conversions due to poor designs and it\u2019s a huge loss on business. So, website design is more than just rankings or SEO. It\u2019s how you present your business on the web and what looks is what sells. It&#8217;s your brand that can highly impact your sales, or revenue.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A website structure consists of multiple elements as internal links, breadcrumbs, navigation, and more.\u00a0<\/span><\/p>\n<h2 style=\"font-size: 25px; text-align: left;\"><span class=\"ez-toc-section\" id=\"Why_Is_Website_Structure_Of_Great_Importance\"><\/span><span style=\"font-weight: 400;\">Why Is Website Structure Of Great Importance?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Website structures are necessary because of 3 major reasons that are stated below:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3 style=\"font-size: 18px;\"><span class=\"ez-toc-section\" id=\"User_Experience\"><\/span><strong>User Experience\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A well-planned and organized website translates to a good user experience. UX is a crucial factor in internet marketing. A great website design offers a seamless experience for users without any frustration. Website users are also more likely to return when they\u2019ve had a great experience with a website.<\/span><\/p>\n<figure id=\"attachment_229\" aria-describedby=\"caption-attachment-229\" style=\"width: 737px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-229\" src=\"https:\/\/mansirana.com\/wp-content\/uploads\/2022\/03\/An-animation-exhibiting-UI-UX-Design--1024x759.jpg\" alt=\"An animation exhibiting UI-UX Design\u00a0\" width=\"737\" height=\"546\" srcset=\"https:\/\/ezrankings.org.in\/mansirana\/wp-content\/uploads\/2022\/03\/An-animation-exhibiting-UI-UX-Design--1024x759.jpg 1024w, https:\/\/ezrankings.org.in\/mansirana\/wp-content\/uploads\/2022\/03\/An-animation-exhibiting-UI-UX-Design--300x222.jpg 300w, https:\/\/ezrankings.org.in\/mansirana\/wp-content\/uploads\/2022\/03\/An-animation-exhibiting-UI-UX-Design--768x569.jpg 768w, https:\/\/ezrankings.org.in\/mansirana\/wp-content\/uploads\/2022\/03\/An-animation-exhibiting-UI-UX-Design--810x600.jpg 810w, https:\/\/ezrankings.org.in\/mansirana\/wp-content\/uploads\/2022\/03\/An-animation-exhibiting-UI-UX-Design--402x298.jpg 402w, https:\/\/ezrankings.org.in\/mansirana\/wp-content\/uploads\/2022\/03\/An-animation-exhibiting-UI-UX-Design--560x415.jpg 560w, https:\/\/ezrankings.org.in\/mansirana\/wp-content\/uploads\/2022\/03\/An-animation-exhibiting-UI-UX-Design-.jpg 1379w\" sizes=\"(max-width: 737px) 100vw, 737px\" \/><figcaption id=\"caption-attachment-229\" class=\"wp-caption-text\"><a href=\"https:\/\/www.freepik.com\/free-vector\/linear-flat-ui-ux-interface-design-web-site-hero-image-illustration-user-experience-projecting-testing-app-software-concept-laptop-digitizer-rulers-wireframe_13333494.htm#query=ux%20image&amp;position=0&amp;from_view=search\">Source<\/a>: An animation exhibiting UI\/UX Design<\/figcaption><\/figure>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3 style=\"font-size: 18px;\"><span class=\"ez-toc-section\" id=\"SEOSearch_Engine_Optimization\"><\/span><strong>SEO(Search Engine Optimization)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Many SEO professionals believe that with the introduction of <\/span><a href=\"https:\/\/support.google.com\/webmasters\/answer\/9205520?hl=en\"><span style=\"font-weight: 400;\">Google\u2019s core web vitals<\/span><\/a><span style=\"font-weight: 400;\">, website design has become an essential ranking factor. With a unique and well-presented website design, it becomes convenient for search engines to crawl the website with ease. With a Robots.txt file, every website can guide Google to index or not to index a certain part of a website. Setting up these parameters allows search engines to easily navigate and rank your website. A poorly designed website has no clear instructions for the search engine bots which makes it harder for it to crawl and index the website, thus affecting its SEO in process, and rankings.\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3 style=\"font-size: 18px;\"><span class=\"ez-toc-section\" id=\"Topic_Distinguishing\"><\/span><strong>Topic Distinguishing\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">With an internal structure for your website, you ensure keyword cannibalization doesn\u2019t happen. This means topics with similar topics will be distinguished and the search engine would represent different results for different queries even though you may have similar topics or content. Thus, multiple issues are avoided if a website is well organized and topic distinguishing becomes easy leading to more of your specific pages getting displayed for queries.\u00a0<\/span><\/p>\n<h2 style=\"font-size: 25px; text-align: left;\"><span class=\"ez-toc-section\" id=\"The_Different_Types_Of_Website_Structures_And_Which_One_Is_Suitable_For_You\"><\/span><span style=\"font-weight: 400;\">The Different Types Of Website Structures And Which One Is Suitable For You?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Majorly, there are two different types of website structures. One is top-down and the other is bottom-up.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">With a top-down structure, everything is planned from the beginning. It becomes harder to challenge the flow or change the setup of the website eventually. However, readers and search engines find it convenient to navigate the pages with this arrangement.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">With a bottom-up structure, a website can be built over time and changes are a part of this arrangement. For a website developer, it\u2019s easy and convenient to create such a site, however, search engines and individuals find it painfully inconvenient to move around the website.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">More importantly, these 2 arrangements can further be broken down into 4 types of website structures that are described below:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3 style=\"font-size: 18px;\"><span class=\"ez-toc-section\" id=\"Hierarchical\"><\/span><strong>Hierarchical\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Also referred to as the tree structure, this structure is the most popular website structure today. It starts with larger pages, then smaller, individual pages.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">An example could be an E-commerce website. High-level categories can be divided into smaller categories.\u00a0<\/span><\/p>\n<figure id=\"attachment_230\" aria-describedby=\"caption-attachment-230\" style=\"width: 737px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-230\" src=\"https:\/\/mansirana.com\/wp-content\/uploads\/2022\/03\/Amazon-India-homepage-with-a-hierarchical-structure-1024x540.png\" alt=\"Amazon India homepage with a hierarchical structure\" width=\"737\" height=\"388\" srcset=\"https:\/\/ezrankings.org.in\/mansirana\/wp-content\/uploads\/2022\/03\/Amazon-India-homepage-with-a-hierarchical-structure-1024x540.png 1024w, https:\/\/ezrankings.org.in\/mansirana\/wp-content\/uploads\/2022\/03\/Amazon-India-homepage-with-a-hierarchical-structure-300x158.png 300w, https:\/\/ezrankings.org.in\/mansirana\/wp-content\/uploads\/2022\/03\/Amazon-India-homepage-with-a-hierarchical-structure-768x405.png 768w, https:\/\/ezrankings.org.in\/mansirana\/wp-content\/uploads\/2022\/03\/Amazon-India-homepage-with-a-hierarchical-structure-1139x600.png 1139w, https:\/\/ezrankings.org.in\/mansirana\/wp-content\/uploads\/2022\/03\/Amazon-India-homepage-with-a-hierarchical-structure-402x212.png 402w, https:\/\/ezrankings.org.in\/mansirana\/wp-content\/uploads\/2022\/03\/Amazon-India-homepage-with-a-hierarchical-structure-788x415.png 788w, https:\/\/ezrankings.org.in\/mansirana\/wp-content\/uploads\/2022\/03\/Amazon-India-homepage-with-a-hierarchical-structure.png 1245w\" sizes=\"(max-width: 737px) 100vw, 737px\" \/><figcaption id=\"caption-attachment-230\" class=\"wp-caption-text\"><a href=\"https:\/\/ecommerceguide.com\/top\/top-10-ecommerce-sites-in-india\/\">Source<\/a>: Amazon India homepage with a hierarchical structure<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This type of structure is especially beneficial for websites with large amounts of data such as an E-commerce website. Usually, pages that receive the most traffic are created first in such a structure. Bigger pages, followed by smaller, individual pages are then created. Make the design sensible for the user as well as the search engine, or else, it becomes complicated later on to challenge this structure.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Websites with larger data and clear categorization should opt for a Hierarchical structure. Even from an SEO standpoint, this structure is considered the best.\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3 style=\"font-size: 18px;\"><span class=\"ez-toc-section\" id=\"Sequential\"><\/span><strong>Sequential\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A sequential or linear website structure follows a simple page-to-page path. Simple websites or a campaign with multiple landing pages are ideal for this structure.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A startup or a small business website can use this approach as they only have a few quality pages to display. A chronological structure-based, this website design is ideal for online courses or a sales funnel. Generally, a specific route is followed throughout the website which makes it easy for users and the search engines to navigate it. For chronologically delivering bite-sized chunks of data, the sequential structure is ideal to go for.\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3 style=\"font-size: 18px;\"><span class=\"ez-toc-section\" id=\"Database\"><\/span><strong>Database\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">One of the most complex website structures, database uses a bottom-up approach. It\u2019s valuable for increasing conversions, however, this structure specifically requires attention to metadata and tagging for searchable databases to become easily accessible to users.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Medium is a popular website that makes use of this structure.<\/span><\/p>\n<figure id=\"attachment_231\" aria-describedby=\"caption-attachment-231\" style=\"width: 737px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-231\" src=\"https:\/\/mansirana.com\/wp-content\/uploads\/2022\/03\/Source-Medium-website-with-a-database-structure-.png\" alt=\"Source: Medium website with a database structure\u00a0\" width=\"737\" height=\"408\" srcset=\"https:\/\/ezrankings.org.in\/mansirana\/wp-content\/uploads\/2022\/03\/Source-Medium-website-with-a-database-structure-.png 901w, https:\/\/ezrankings.org.in\/mansirana\/wp-content\/uploads\/2022\/03\/Source-Medium-website-with-a-database-structure--300x166.png 300w, https:\/\/ezrankings.org.in\/mansirana\/wp-content\/uploads\/2022\/03\/Source-Medium-website-with-a-database-structure--768x425.png 768w, https:\/\/ezrankings.org.in\/mansirana\/wp-content\/uploads\/2022\/03\/Source-Medium-website-with-a-database-structure--402x223.png 402w, https:\/\/ezrankings.org.in\/mansirana\/wp-content\/uploads\/2022\/03\/Source-Medium-website-with-a-database-structure--749x415.png 749w\" sizes=\"(max-width: 737px) 100vw, 737px\" \/><figcaption id=\"caption-attachment-231\" class=\"wp-caption-text\"><a href=\"https:\/\/www.webdesignerdepot.com\/2019\/06\/is-medium-in-a-downward-spiral\/\">Source<\/a>: Medium website with a database structure<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This website personalizes the needs of the user. The website can also be eventually developed as it gets fed with more data. However, to design and build this website structure, you need a good programmer or a team to get it done.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Again, just like hierarchical structure, database structure can be utilized for websites with clear categorization, and a ton of data.\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3 style=\"font-size: 18px;\"><span class=\"ez-toc-section\" id=\"Matrix\"><\/span><strong>Matrix\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">One of the oldest website structures on the internet, it\u2019s a traditional arrangement that is best navigated with search and internal links. Wikipedia is a prime example of this arrangement.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">More traffic comes from organic searches for these websites. There are endless possibilities that a user may take with such an arrangement.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A large chunk of data gets presented with a word cloud-like format. The next step, hence, depends on the user. These website designs qualify for narrow focus instead of broad ones.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">For designing, simply start with all the pages that connect and present linking opportunities wherever possible. This type of design is popular with training databases for company systems or even as fan-based websites for popular TV shows.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Therefore, a website with a ton of content and multiple links, going for the matrix structure is the best-case scenario.\u00a0<\/span><\/p>\n<h2 style=\"font-size: 25px; text-align: left;\"><span class=\"ez-toc-section\" id=\"Tips_For_Designing_And_Developing_Your_Website_Structure_For_SEO\"><\/span><span style=\"font-weight: 400;\">Tips For Designing And Developing Your Website Structure For SEO\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Website design or structure is all about user experience. But before that, you have to put your business first. Your services and products come first, and the website design adopted could vary from business to business. Once after choosing the right design for your business, here are a few tips you must follow for an SEO optimized website design:\u00a0<\/span><\/p>\n<h3 style=\"font-size: 18px; text-align: justify;\"><span class=\"ez-toc-section\" id=\"1_The_Site_Must_Be_For_The_People_Not_Bots\"><\/span><strong>1. The Site Must Be For The People Not Bots\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The website must be designed in a way so that people find it engaging. There&#8217;s no point in writing content or designing a web structure for bots. The websites are for people, not bots. Keeping people engaged should be the priority as they lead to conversions and sales.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Yes, the websites should be optimized for search bots as well but at the end of the day, preference must be given to developing a website for individuals.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This is also evident in the fact that <\/span><a href=\"https:\/\/www.intechnic.com\/blog\/100-ux-statistics-every-user-experience-professional-needs-to-know\/\"><span style=\"font-weight: 400;\">40 percent of individuals<\/span><\/a><span style=\"font-weight: 400;\"> will stop interacting with the website if the content or the website confuses them.\u00a0<\/span><\/p>\n<h3 style=\"font-size: 18px; text-align: justify;\"><span class=\"ez-toc-section\" id=\"2_Make_Navigation_Quick_And_Easy\"><\/span><strong>2. Make Navigation Quick And Easy\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It must be easy for individuals to navigate and move around the website. Within a few clicks, the user should be able to reach its target page. As per John Mueller, click depth is of more value in SEO than URL structure.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">There&#8217;s no standard rule on what should the click depth be. Approximately, 4 clicks or less are ideal.\u00a0<\/span><\/p>\n<h3 style=\"font-size: 18px; text-align: justify;\"><span class=\"ez-toc-section\" id=\"3_Utilize_Heading_Tags\"><\/span><strong>3. Utilize Heading Tags\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The structure of the overall website matters. However, a website is composed of individual pages whose structures are of relevant importance.\u00a0\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Each page is composed of several headings and is separated as such. Using heading tags makes the page more organized and logical for the user as well as the search bots to comprehend.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">An important On-Page SEO parameter is the headings of the page. The heading elements start from H1 TO H6. Keep in mind that there&#8217;s only H1 for every page. Subheadings can further be divided into H2, H3, and so on. Have a look at the picture below:\u00a0<\/span><\/p>\n<figure id=\"attachment_232\" aria-describedby=\"caption-attachment-232\" style=\"width: 737px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-232\" src=\"https:\/\/mansirana.com\/wp-content\/uploads\/2022\/03\/Heading-tags-used-on-web-pages.png\" alt=\"Heading tags used on web pages\" width=\"737\" height=\"455\" srcset=\"https:\/\/ezrankings.org.in\/mansirana\/wp-content\/uploads\/2022\/03\/Heading-tags-used-on-web-pages.png 803w, https:\/\/ezrankings.org.in\/mansirana\/wp-content\/uploads\/2022\/03\/Heading-tags-used-on-web-pages-300x185.png 300w, https:\/\/ezrankings.org.in\/mansirana\/wp-content\/uploads\/2022\/03\/Heading-tags-used-on-web-pages-768x474.png 768w, https:\/\/ezrankings.org.in\/mansirana\/wp-content\/uploads\/2022\/03\/Heading-tags-used-on-web-pages-402x248.png 402w, https:\/\/ezrankings.org.in\/mansirana\/wp-content\/uploads\/2022\/03\/Heading-tags-used-on-web-pages-672x415.png 672w\" sizes=\"(max-width: 737px) 100vw, 737px\" \/><figcaption id=\"caption-attachment-232\" class=\"wp-caption-text\"><a href=\"https:\/\/www.seoptimer.com\/blog\/header-tags\/\">Source<\/a>: Heading tags used on web pages<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">With the headings of the page, pages also become more readable. Heading tags can also be experimented with and tested based on the impact that they&#8217;re having on the page.\u00a0<\/span><\/p>\n<h3 style=\"font-size: 18px; text-align: justify;\"><span class=\"ez-toc-section\" id=\"4_Limit_The_Links\"><\/span><strong>4. Limit The Links\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Make sure to limit your links to a reasonable number because, at the end of the day, you want users to be engaged by your content. The number of links should be limited as well as the links should make sense. These links should redirect to a required source, be it an internal link(within website) or external link(to some other website). Unnecessary linking won&#8217;t help and would rather hamper the SEO performance of a website.\u00a0<\/span><\/p>\n<figure id=\"attachment_233\" aria-describedby=\"caption-attachment-233\" style=\"width: 575px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-233 size-full\" src=\"https:\/\/mansirana.com\/wp-content\/uploads\/2022\/03\/Outbound-Links-Explained-Through-An-Image.png\" alt=\"Outbound Links Explained Through An Image\" width=\"575\" height=\"203\" srcset=\"https:\/\/ezrankings.org.in\/mansirana\/wp-content\/uploads\/2022\/03\/Outbound-Links-Explained-Through-An-Image.png 575w, https:\/\/ezrankings.org.in\/mansirana\/wp-content\/uploads\/2022\/03\/Outbound-Links-Explained-Through-An-Image-300x106.png 300w, https:\/\/ezrankings.org.in\/mansirana\/wp-content\/uploads\/2022\/03\/Outbound-Links-Explained-Through-An-Image-402x142.png 402w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><figcaption id=\"caption-attachment-233\" class=\"wp-caption-text\"><a href=\"https:\/\/seo-hacker.com\/outbound-links-tutorial\/\">Source<\/a>: Outbound Links Explained Through An Image<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The balance should be to aim for 3 to 5 links per 1,000 words. The crucial part is not overloading the page with way too many links. You want individuals to be on your page but at the same time, you want to link them to reasonable sources, as well. Striking a balance is probably the best thing you can opt for.<\/span><\/p>\n<h3 style=\"font-size: 18px; text-align: justify;\"><span class=\"ez-toc-section\" id=\"5_Stay_Updated_With_Keyword_Research\"><\/span><strong>5. Stay Updated With Keyword Research\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Website structure isn&#8217;t anything without quality content. To produce content, keyword research should be performed at each stage of the process to ensure that the pages are optimized at all times.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Keyword research is all about figuring out the best keyword for the business. Keywords are simply the search terms that people enter in the search bar of a search engine. A search &#8220;Pizza shop near me&#8221;, is a keyword. Hence, keyword research allows businesses to target specific keywords and create content around them. Keyword selection can vary from business to business that is relevant to their industry as businesses don&#8217;t want to appear for all but only for relevant searches.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Any business needs to choose the right keywords for its organization. Targeting the wrong keywords won&#8217;t give fruitful results. For keyword research, using tools such as Moz Keyword Explorer, Google Keyword planner are highly suggested.\u00a0<\/span><\/p>\n<h3 style=\"font-size: 18px; text-align: justify;\"><span class=\"ez-toc-section\" id=\"6_Display_Breadcrumbs\"><\/span><strong>6. Display Breadcrumbs\u00a0\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The best way to make navigation easy for your customers or visitors on your website is to introduce breadcrumbs.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">With many advantages, however, this feature is still unlooked by many marketers even as of 2022. Breadcrumbs make navigation easy on the website, thus, enhancing the website structure.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Not having breadcrumbs on the website can leave a website user perplexed. Breadcrumbs are beneficial for SEO as well as the design element of a website. With breadcrumbs, it&#8217;s convenient for the user to navigate back and forth, move to higher category pages, or back to the homepage within a few clicks.\u00a0<\/span><\/p>\n<h3 style=\"font-size: 18px; text-align: justify;\"><span class=\"ez-toc-section\" id=\"7_Schema_Markup\"><\/span><strong>7. Schema Markup\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">You can see that with Schema Markup, you can directly move to the pages with a search. For a better presentation of the page, Schema Markup should be implemented. Schema Markups are of various types and can be used as and when required.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">With Schema Markup, tags, JSON code, and rich data are used. These are understood by the search engines since 2014. So, with Schema Markup, the visibility of a website increases drastically as it&#8217;s presented in a better way in Google. Getting started with a Schema Markup is easy and there are various guides on the internet that can help you get started with it.\u00a0<\/span><\/p>\n<h2 style=\"font-size: 25px; text-align: left;\"><span class=\"ez-toc-section\" id=\"How_To_Get_Going_With_Website_Structure\"><\/span><span style=\"font-weight: 400;\">How To Get Going With Website Structure?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Follow the steps that are given below to design an aesthetic website:\u00a0<\/span><\/p>\n<h3 style=\"font-size: 18px; text-align: justify;\"><span class=\"ez-toc-section\" id=\"1_Start_With_Market_Research\"><\/span><strong>1. Start With Market Research<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Before you start, have a look at your competitor&#8217;s website. This will give you ideas, to begin with. See what they&#8217;re doing and improve upon it to better your own.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Even customers or visitors expect a certain look from a website of a specific industry. It&#8217;s good to be creative but at the same time, you also don&#8217;t want to confuse visitors.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Identify the strengths and weaknesses of your competitors&#8217; setup. Recognize at least 5 good competitors and go through their website design to understand better. Finally, upgrade those designs for your business website.\u00a0<\/span><\/p>\n<h3 style=\"font-size: 18px; text-align: justify;\"><span class=\"ez-toc-section\" id=\"2_Study_Your_Target_Audience\"><\/span><strong>2. Study Your Target Audience\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Knowing your ideal audience should help you set up a good website design. Understanding target demographics allows you to understand who your target audience is, what sites do they usually visit, what products or services are they specifically interested in, and so on.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">With this data, you can certainly deliver a better experience to your visitors or users while designing your website.\u00a0\u00a0<\/span><\/p>\n<h3 style=\"font-size: 18px; text-align: justify;\"><span class=\"ez-toc-section\" id=\"3_Select_A_Website_Structure\"><\/span><strong>3. Select A Website Structure\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Once you&#8217;re done understanding your target market, it&#8217;s time to nail the website structure as per your business.\u00a0<\/span><\/p>\n<figure id=\"attachment_236\" aria-describedby=\"caption-attachment-236\" style=\"width: 646px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-236 size-full\" src=\"https:\/\/mansirana.com\/wp-content\/uploads\/2022\/03\/A-website-structure-design.png\" alt=\"Source: A website structure design\" width=\"646\" height=\"235\" srcset=\"https:\/\/ezrankings.org.in\/mansirana\/wp-content\/uploads\/2022\/03\/A-website-structure-design.png 646w, https:\/\/ezrankings.org.in\/mansirana\/wp-content\/uploads\/2022\/03\/A-website-structure-design-300x109.png 300w, https:\/\/ezrankings.org.in\/mansirana\/wp-content\/uploads\/2022\/03\/A-website-structure-design-402x146.png 402w\" sizes=\"(max-width: 646px) 100vw, 646px\" \/><figcaption id=\"caption-attachment-236\" class=\"wp-caption-text\"><a href=\"https:\/\/www.marketing91.com\/website-structure\/\">Source<\/a>: A website structure design<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This is also the ideal time <a href=\"https:\/\/mansirana.com\/ecommerce-seo-ux-4-simple-tips-to-boost-traffic-and-sales\/\">UI\/UX<\/a> designers bring in their best work for the website. UI\/UX designers, web designers, and developers, then start with the designing and coding of the website.\u00a0<\/span><\/p>\n<h3 style=\"font-size: 18px; text-align: justify;\"><span class=\"ez-toc-section\" id=\"4_Select_On_A_URL_Structure\"><\/span><strong>4. Select On A URL Structure\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A URL structure should closely resemble the chosen design type of the website. Let&#8217;s say if you&#8217;ve chosen a hierarchical structure, a simple and effective URL can look like:\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">www.domain.com\/home-page\/services\/specific service<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">You can see with this structure, the pages are divided from bigger to smaller, and then specific pages. This is a logical path. For Matrix type of structure with multiple internal links, the URL would only require displaying the main highlight of the page and what it&#8217;s about.\u00a0<\/span><\/p>\n<h3 style=\"font-size: 18px; text-align: justify;\"><span class=\"ez-toc-section\" id=\"5_Come_Up_With_An_Internal_Linking_Strategy\"><\/span><strong>5. Come Up With An Internal Linking Strategy\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">With internal linking, users spend more time on your website and access your content more than usual. It&#8217;s also a way to keep visitors engaged alongside providing relevant sources from your website.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">An internal link should serve a purpose and should not be overused. Only link when relevant, and required. Unnecessary linking can harm your SEO endeavors. Provide value with links that answer their queries and don&#8217;t throw random, unnecessary information.\u00a0<\/span><\/p>\n<h3 style=\"font-size: 18px; text-align: justify;\"><span class=\"ez-toc-section\" id=\"6_Sitemap_File_Creation\"><\/span><strong>6. Sitemap File Creation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A sitemap of a website makes it easy for search engines to crawl it efficiently.\u00a0 A sitemap file simply directs the search engines on how to navigate a website. A sitemap tells the search engines which pages are necessary and how they are connected.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The sitemap creation process is quick and can take around 20 minutes. To create a sitemap, click on this <\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/sitemaps\/build-sitemap\"><span style=\"font-weight: 400;\">official Google guide tutorial<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3 style=\"font-size: 18px; text-align: justify;\"><span class=\"ez-toc-section\" id=\"7_Conduct_Regular_Testing\"><\/span><strong>7. Conduct Regular Testing\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Once the website is live, the journey has just begun. A website is a work of continuous improvement. Regular testing must be done to ensure the website is optimized. Though, the website structure won&#8217;t be that affected by this, conducting regular testing can uncover crucial questions. Based on user feedback and by conducting uniform testing, website structure, and development can be optimized and could be bettered if there are any issues.\u00a0<\/span><\/p>\n<h2 style=\"font-size: 25px; text-align: left;\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclusion\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">With this guide, you uncovered the steps and measures that you need to undertake to get a website design optimized for SEO and higher rankings. Website design is crucial for traffic and online success, amongst multiple other reasons.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Do make sure to put a lot of thought into constructing a website design that is ideal for the audience, and your business. Lastly, ensure to keep data from market research, SEO, and user experience in mind while designing a website. Your website design is your look on the web, and it shouldn&#8217;t be compromised, just like your business.\u00a0<\/span><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>A website structure plays a crucial role in the search rankings or visibility of any website as it\u2019s an important parameter for SEO. With a website structure, you tell the search engine bots how to crawl or the order in which they should access the website. An organized website with amazing UI\/UX, not only allows [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Learn To Create Website Structure That Boosts Search Rankings<\/title>\n<meta name=\"description\" content=\"A website structure plays a crucial role in the search rankings or visibility of any website as it\u2019s an important parameter for SEO. 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