{"id":661,"date":"2022-08-28T12:15:02","date_gmt":"2022-08-28T12:15:02","guid":{"rendered":"https:\/\/mansirana.com\/?p=661"},"modified":"2023-03-22T12:16:31","modified_gmt":"2023-03-22T12:16:31","slug":"healthcare-digital-marketing-consultant","status":"publish","type":"post","link":"https:\/\/ezrankings.org.in\/mansirana\/healthcare-digital-marketing-consultant\/","title":{"rendered":"Top 5 Reasons Why You Need a Healthcare Digital Marketing Consultant"},"content":{"rendered":"<p style=\"text-align: justify;\">Over the years, marketing has evolved tremendously, with many businesses preferring digital marketing over traditional marketing. Similarly, healthcare providers have not been left behind. That said, with so many businesses now easily found at the click of a button, it&#8217;s important to work with a digital marketing consultant so you can reach your target audience. At Mansi Rana, we understand this and also know the struggles healthcare businesses face while trying to market themselves. Here are more reasons why you should work with a <a href=\"https:\/\/mansirana.com\/digital-marketing-consultant-in-india\/\">digital marketing consultant<\/a>.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69fe11f63ad60\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69fe11f63ad60\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ezrankings.org.in\/mansirana\/healthcare-digital-marketing-consultant\/#Increase_Patient_Retention\" title=\"Increase Patient Retention\">Increase Patient Retention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ezrankings.org.in\/mansirana\/healthcare-digital-marketing-consultant\/#Reduce_Cost_Per_Patient_Acquisition\" title=\"Reduce Cost Per Patient Acquisition\">Reduce Cost Per Patient Acquisition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ezrankings.org.in\/mansirana\/healthcare-digital-marketing-consultant\/#Direct_Communication_with_Patients\" title=\"Direct Communication with Patients\">Direct Communication with Patients<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ezrankings.org.in\/mansirana\/healthcare-digital-marketing-consultant\/#Target_Specific_Patients\" title=\"Target Specific Patients\">Target Specific Patients<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ezrankings.org.in\/mansirana\/healthcare-digital-marketing-consultant\/#Competitive_Edge\" title=\"Competitive Edge\">Competitive Edge<\/a><\/li><\/ul><\/nav><\/div>\n<h3 style=\"font-size: 18px; text-align: justify;\"><span class=\"ez-toc-section\" id=\"Increase_Patient_Retention\"><\/span><strong>Increase Patient Retention<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Every patient pays for convenience and easy access to services in this digital age. Therefore, a healthcare provider must use digital marketing tools such as creating a website. This way, patients can easily access information and register for appointments. Using social media platforms to engage patients on healthcare tips increases patients&#8217; loyalty. Social media has been found to affect a patient&#8217;s choice when choosing a medical facility or doctor to visit.<\/p>\n<p style=\"text-align: justify;\">Working with a healthcare digital marketing consultant such as <a href=\"https:\/\/mansirana.com\/\">Mansi Rana<\/a> ensures you can create a targeted marketing campaign. As you become more visible to your patients, they will keep turning to you for healthcare information and services. This will increase your patient retention rates.<\/p>\n<h3 style=\"font-size: 18px; text-align: justify;\"><span class=\"ez-toc-section\" id=\"Reduce_Cost_Per_Patient_Acquisition\"><\/span><strong>Reduce Cost Per Patient Acquisition<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Most healthcare providers struggle to reduce acquisition costs per patient. They end up utilizing advertising mediums such as print press and television, which can be quite expensive. However, these costs can be cut by over 50% when you work with a\u00a0<strong>healthcare digital marketing consultant.<\/strong><\/p>\n<p style=\"text-align: justify;\">In addition to cost-cutting, these strategies help increase return on investment (ROI). It is because the ease of reaching out to more people increases business awareness and creates positive effects on the business.<\/p>\n<h3 style=\"font-size: 18px; text-align: justify;\"><span class=\"ez-toc-section\" id=\"Direct_Communication_with_Patients\"><\/span><strong>Direct Communication with Patients<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Digital marketing strategies such as a click-to-call (CTC) enable patients to make consultation calls to medical facilities. Biz Report outlines that over 70 per cent of the phone calls made to a healthcare facility are due to a CTC on a healthcare website.<\/p>\n<p style=\"text-align: justify;\">Direct communication is vital to patients as it gives them a reassuring feeling that their case is easily monitored by a professional. In addition, a functioning CTC leads to a high conversion rate which helps save costs compared to traditional marketing strategies.<\/p>\n<h3 style=\"font-size: 18px; text-align: justify;\"><span class=\"ez-toc-section\" id=\"Target_Specific_Patients\"><\/span><strong>Target Specific Patients<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">One of the main advantages of using digital marketing strategies is the ease in helping specify your target market. A\u00a0<strong>healthcare digital marketing consultant<\/strong>\u00a0such as Mansi Rana will help you specify the target market by outlining specific features.<\/p>\n<p style=\"text-align: justify;\">These features include demography, age, gender, or other specific information. Then, you can reach out to the patients you want using certain keywords. The amazing thing is that healthcare providers can do this in real time, and you can&#8217;t compare the cost-saving benefits to traditional marketing.<\/p>\n<h3 style=\"font-size: 18px; text-align: justify;\"><span class=\"ez-toc-section\" id=\"Competitive_Edge\"><\/span><strong>Competitive Edge<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The healthcare industry is very competitive and always changing shape. As a result, when healthcare providers become satisfied with their services, they risk losing patients to competitors in the market.<\/p>\n<p style=\"text-align: justify;\">At Mansi Rana, we will take the time to examine and analyze the competitive scene that makes up your market. Thus making it easier for us to come up with a <a href=\"https:\/\/mansirana.com\/10-reasons-you-need-a-digital-marketing-strategy\/\">marketing strategy<\/a> to help your business stay ahead of your competition.<\/p>\n<p style=\"text-align: justify;\">Any healthcare facility that seeks to thrive in today&#8217;s world needs the services of a digital marketing consultant. It will help your business stay ahead of competitors, increase patient retention, and reduce the cost of patient acquisition, all while increasing your ROI.<\/p>\n<p style=\"text-align: justify;\">With these reasons in mind, contact us today to see how we can help you upscale your marketing strategies.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Over the years, marketing has evolved tremendously, with many businesses preferring digital marketing over traditional marketing. Similarly, healthcare providers have not been left behind. That said, with so many businesses now easily found at the click of a button, it&#8217;s important to work with a digital marketing consultant so you can reach your target audience. [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[42],"class_list":["post-661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-healthcare-digital-marketing-consultant"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Healthcare Digital Marketing Consultant | Mansi Rana<\/title>\n<meta name=\"description\" content=\"Looking for a Healthcare Digital Marketing Consultant in India? Then contact Mansi Rana, She uses healthcare performance marketing strategies to generate leads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ezrankings.org.in\/mansirana\/healthcare-digital-marketing-consultant\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Healthcare Digital Marketing Consultant | Mansi Rana\" \/>\n<meta property=\"og:description\" content=\"Looking for a Healthcare Digital Marketing Consultant in India? Then contact Mansi Rana, She uses healthcare performance marketing strategies to generate leads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ezrankings.org.in\/mansirana\/healthcare-digital-marketing-consultant\/\" \/>\n<meta property=\"og:site_name\" content=\"Mansi Rana\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-28T12:15:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-22T12:16:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ezrankings.org.in\/mansirana\/wp-content\/uploads\/2022\/08\/digital-marketing-for-healthcare-temp-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ezrankings.org.in\\\/mansirana\\\/healthcare-digital-marketing-consultant\\\/\",\"url\":\"https:\\\/\\\/ezrankings.org.in\\\/mansirana\\\/healthcare-digital-marketing-consultant\\\/\",\"name\":\"Healthcare Digital Marketing Consultant | Mansi Rana\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ezrankings.org.in\\\/mansirana\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ezrankings.org.in\\\/mansirana\\\/healthcare-digital-marketing-consultant\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ezrankings.org.in\\\/mansirana\\\/healthcare-digital-marketing-consultant\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ezrankings.org.in\\\/mansirana\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/digital-marketing-for-healthcare-temp-2.png\",\"datePublished\":\"2022-08-28T12:15:02+00:00\",\"dateModified\":\"2023-03-22T12:16:31+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ezrankings.org.in\\\/mansirana\\\/#\\\/schema\\\/person\\\/f5700eb455bcd07d987a0bd171e49778\"},\"description\":\"Looking for a Healthcare Digital Marketing Consultant in India? Then contact Mansi Rana, She uses healthcare performance marketing strategies to generate leads.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ezrankings.org.in\\\/mansirana\\\/healthcare-digital-marketing-consultant\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ezrankings.org.in\\\/mansirana\\\/healthcare-digital-marketing-consultant\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ezrankings.org.in\\\/mansirana\\\/healthcare-digital-marketing-consultant\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ezrankings.org.in\\\/mansirana\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/digital-marketing-for-healthcare-temp-2.png\",\"contentUrl\":\"https:\\\/\\\/ezrankings.org.in\\\/mansirana\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/digital-marketing-for-healthcare-temp-2.png\",\"width\":800,\"height\":400,\"caption\":\"Healthcare Digital Marketing Consultant\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ezrankings.org.in\\\/mansirana\\\/healthcare-digital-marketing-consultant\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ezrankings.org.in\\\/mansirana\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Top 5 Reasons Why You Need a Healthcare Digital Marketing Consultant\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ezrankings.org.in\\\/mansirana\\\/#website\",\"url\":\"https:\\\/\\\/ezrankings.org.in\\\/mansirana\\\/\",\"name\":\"Mansi Rana\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ezrankings.org.in\\\/mansirana\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Healthcare Digital Marketing Consultant | Mansi Rana","description":"Looking for a Healthcare Digital Marketing Consultant in India? Then contact Mansi Rana, She uses healthcare performance marketing strategies to generate leads.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ezrankings.org.in\/mansirana\/healthcare-digital-marketing-consultant\/","og_locale":"en_US","og_type":"article","og_title":"Healthcare Digital Marketing Consultant | Mansi Rana","og_description":"Looking for a Healthcare Digital Marketing Consultant in India? Then contact Mansi Rana, She uses healthcare performance marketing strategies to generate leads.","og_url":"https:\/\/ezrankings.org.in\/mansirana\/healthcare-digital-marketing-consultant\/","og_site_name":"Mansi Rana","article_published_time":"2022-08-28T12:15:02+00:00","article_modified_time":"2023-03-22T12:16:31+00:00","og_image":[{"width":800,"height":400,"url":"https:\/\/ezrankings.org.in\/mansirana\/wp-content\/uploads\/2022\/08\/digital-marketing-for-healthcare-temp-2.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ezrankings.org.in\/mansirana\/healthcare-digital-marketing-consultant\/","url":"https:\/\/ezrankings.org.in\/mansirana\/healthcare-digital-marketing-consultant\/","name":"Healthcare Digital Marketing Consultant | Mansi Rana","isPartOf":{"@id":"https:\/\/ezrankings.org.in\/mansirana\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ezrankings.org.in\/mansirana\/healthcare-digital-marketing-consultant\/#primaryimage"},"image":{"@id":"https:\/\/ezrankings.org.in\/mansirana\/healthcare-digital-marketing-consultant\/#primaryimage"},"thumbnailUrl":"https:\/\/ezrankings.org.in\/mansirana\/wp-content\/uploads\/2022\/08\/digital-marketing-for-healthcare-temp-2.png","datePublished":"2022-08-28T12:15:02+00:00","dateModified":"2023-03-22T12:16:31+00:00","author":{"@id":"https:\/\/ezrankings.org.in\/mansirana\/#\/schema\/person\/f5700eb455bcd07d987a0bd171e49778"},"description":"Looking for a Healthcare Digital Marketing Consultant in India? Then contact Mansi Rana, She uses healthcare performance marketing strategies to generate leads.","breadcrumb":{"@id":"https:\/\/ezrankings.org.in\/mansirana\/healthcare-digital-marketing-consultant\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ezrankings.org.in\/mansirana\/healthcare-digital-marketing-consultant\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ezrankings.org.in\/mansirana\/healthcare-digital-marketing-consultant\/#primaryimage","url":"https:\/\/ezrankings.org.in\/mansirana\/wp-content\/uploads\/2022\/08\/digital-marketing-for-healthcare-temp-2.png","contentUrl":"https:\/\/ezrankings.org.in\/mansirana\/wp-content\/uploads\/2022\/08\/digital-marketing-for-healthcare-temp-2.png","width":800,"height":400,"caption":"Healthcare Digital Marketing Consultant"},{"@type":"BreadcrumbList","@id":"https:\/\/ezrankings.org.in\/mansirana\/healthcare-digital-marketing-consultant\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ezrankings.org.in\/mansirana\/"},{"@type":"ListItem","position":2,"name":"Top 5 Reasons Why You Need a Healthcare Digital Marketing Consultant"}]},{"@type":"WebSite","@id":"https:\/\/ezrankings.org.in\/mansirana\/#website","url":"https:\/\/ezrankings.org.in\/mansirana\/","name":"Mansi Rana","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ezrankings.org.in\/mansirana\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/ezrankings.org.in\/mansirana\/wp-json\/wp\/v2\/posts\/661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ezrankings.org.in\/mansirana\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ezrankings.org.in\/mansirana\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ezrankings.org.in\/mansirana\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ezrankings.org.in\/mansirana\/wp-json\/wp\/v2\/comments?post=661"}],"version-history":[{"count":5,"href":"https:\/\/ezrankings.org.in\/mansirana\/wp-json\/wp\/v2\/posts\/661\/revisions"}],"predecessor-version":[{"id":1027,"href":"https:\/\/ezrankings.org.in\/mansirana\/wp-json\/wp\/v2\/posts\/661\/revisions\/1027"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ezrankings.org.in\/mansirana\/wp-json\/wp\/v2\/media\/703"}],"wp:attachment":[{"href":"https:\/\/ezrankings.org.in\/mansirana\/wp-json\/wp\/v2\/media?parent=661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ezrankings.org.in\/mansirana\/wp-json\/wp\/v2\/categories?post=661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ezrankings.org.in\/mansirana\/wp-json\/wp\/v2\/tags?post=661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}